I’ve always been a bit skeptical of eco-friendly mascara but tried Josie Maran’s mascara at Sephora the other day and really liked it. It’s paraben and fragrance-free and contains organic ingredients like organic Argan oil and organic Jojoba oil that are gentle on your lashes and the environment. Her website assigns symbols to every product of her natural beauty line that explain what makes them eco-friendly. Based on her labeling system some components of the packaging for the mascara are recyclable and it’s not tested on animals. It’s a fun interactive way to analyze all her products that range from 100% organic Argan oil moisturizer to Bear Naked Wipes that not only remove make-up in a natural way but also support the Natural Resources Defense Council's Polar Bear SOS initiative.
Many products of Josie Maran Cosmetics are packaged in biodegradable plastic made of corn based resin such as her blush, bronzing powder or eye shadow. I like the sleek look of the packaging even that it reminds me quite a bit of Laura Mercier’s designs. But of course I love that it’s an eco-friendly yet stylish alternative that looks great in my bathroom and purse. I applaud Josie Maran who used her background as a model in the fashion and beauty industry to create cosmetics that are eco-friendly yet luxurious. Righteously she calls it luxury with a conscience.