Last week at ICFF the colorful cushions made out of recycled paper by Japanese company Qurz Inc. caught my attention since they were surprisingly soft. I couldn’t believe that they were made of recycled paper. It turned out that the structured looking paper cushions are made by weaving together recycled twisted paper after a softening process. The smooth surface looks very unique and almost feels like paper with a satin sheen.
Qurz Inc. was founded by the Japanese designer Takumi Shimamura in 2005 after he spent some time as a car designer at Subaru. The recycled cushions are part of his product line cuiora. All cuiora products are made from woven bands of 100% recycled paper that traditionally were used for carrying heavy rice bags in Japan. Now these sturdy bands are skillfully used to create contemporary home accessories such as paper cushions, striped fruit bowls and striped lampshades. The eco-friendly fruit bowls and lampshades are made by firmly rolling the paper bands into a spiral shape. In both cases I was amazed that post-consumer recycled paper can look this beautiful. Especially since I’m quite guilty myself of creating paper waste on a daily basis. It’s great to see a company value recycled paper by artfully turning it into useful everyday objects.