Eco-friendly clothing company Nau had their pop-up shop Here/Nau/NYC in Soho for the last 4-6 weeks and I finally managed to stop by. I’ve always wanted to try their eco-friendly activewear and outdoor clothes since I love the design and sustainability mission of the Portland based company. What I like about their eco-friendly apparel line for men and women is that it’s an urban take on outdoor clothing. It’s like Patagonia meets Prada since their apparel line combines sustainability with style. Some of their pieces are very sleek by design and others almost utilitarian. I was impressed by the quality and softness of their women's down shirts whose shell fabric and lining are crafted from 100% recycled polyester. Their 850-fill goose down fill is naturally renewable and the
highly compressible design packs down to a grapefruit size. It’s just another example how Nau combines performance and sustainability with the goal to create long-lasting garments.
All clothes are designed for social, material and aesthetic sustainability and Nau considers the complete life-cycle not only of their products but also of their retail fixtures. Even the pop-up shop Here/Nau/NYC was decorated with reused and repurposed local waste products such as cardboard or recycled metal that were turned into cool product displays. I’ll be sad to see the store go, but I also found out that Paragon Sports is carrying their collection in Manhattan.
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