underwear with a social conscience

An article in the WSJ caught my eye a few weeks ago since it mentioned that more M.B.A.s are emerging nowadays with a focus towards social entrepreneurship. One of them is Jeff Denby who co-launched the very cool company PACT organic underwear with Jason Kibbey. What got my attention was that they teamed up with Yves Behar whose humanistic designs I admire. And the eco-modern designs for PACT are really fun.

PACT organic underwear has a socially and environmentally responsible supply chain that ranges from fair labor employment to the use of dyes and inks that are low-impact and free of heavy metals. All underwear is made of 95% organic cotton and 5% elastane to make sure the designs keep their shape. What I love the most is the concept that each pattern on the stylish underwear designs matches with a cause. Basically you can choose between 3 fits for men or women, 3 colors or 3 causes. For example you can pick the cause Oceana that protects oceans and marine life and match it with the bikini or the cause Forest Ethics that protects endangered forest around the world and combine it with the boxer. It’s an eco-chic way of giving 10% of your underwear purchase to your favorite charity. PACT’s motto is that “change starts with your underwear” which I can’t argue with since it’s the first thing you put on in the morning. It’s a great reminder to make a pact with yourself to make responsible and sustainable choices on a daily basis.

Comments

[Micah]

This is a great post.. Very informative... I can see that you put a lot of hard work on your every post that's why I think I'd come here more often. Keep it up! By the way, you can also drop by my blogs. They're about Vegetable Gardening and Composting. I'm sure you'd find my blogs helpful too.

[eco-chic design]

Micah - thanks for the compliment and I love your blog as well. I especially like your post about permaculture and design. It seems like a perfect design solution to small outdoor areas for people in bigger cities like myself. I wasn't aware of the stackable design possibilities to maximize space. They look great.