Yesterday I attended “the road to eco-friendly beauty” at Barneys that was moderated by Vogue beauty editor Sarah Brown. The panel discussion included Nude Founder Bryan Meehan, Aveda and Intelligent Nutrients founder Horst M. Rechelbacher, Chantecaille founder Sylvie Chantecaille and Red Flower founder Yael Alkalay. The discussion was very stimulating, since every company had their own opinion about the USDA certification process. Yet all agreed that the goal is to combine effectiveness with eco-friendliness in a luxurious way.
Horst M. Rechelbacher who considers his business activism was very passionate about the importance of USDA certification. He introduced his new company Intelligent Nutrients that uses 100% food-based and organic certified ingredients. It was launched in September 2008. Intelligent Nutrients is free of toxins and helpful for disease prevention. He quoted that 95% of diseases come from environmental effects and only 5% are genetically based. Therefore it’s no surprise that his products not only include a line of skin and hair care products but also neutraceutical supplements and functional foods. Take the certified organic Intellimune Oil for example where two teaspoons have the oil antioxidant power of the seeds in 10 pounds of grapes, raspberries or cranberries. That sounds pretty intelligent to me. Here's to a beautiful and healthy Earth Day!
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