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October 31, 2008


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Adam Borut

Of course, there's always another side to the picture. Electricity generation for the Mini might be coal-based, for example, should be "offset" via other life style choices. To shrink their carbon footprint, drivers of the new Mini can use the eco starter kit to cut their carbon footprint by about 2.5 tons. The emissions reduced are equivalent to replacing a mid-size car with a Prius hybrid. All the kit's activities can be done in a weekend. You can calculate your current footprint at www.ecohatchery.com. Let me know what you think!

eco-chic design

Adam – sorry about the very delayed response. I just enrolled into an online certificate for sustainable design at MCAD and our first assignment was to calculate our ecological footprint. Even that I do consider myself living an eco-conscious life-style I’m in shock about my result and I will definitely check out your eco-starter kit. My carbon, food, and housing footprints are fairly low, but I’m looking for additional ways on how to reduce my goods and service footprint. Nice website by the way!

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