I can’t wait until the opening of the new Muji store at the midtown headquarters of The New York Times building in spring 2008, since it’s only 3 blocks away from my office. You’ll know where to find me pretty soon during my lunch hour looking for their aluminum business card cases or environmentally friendly cardboard speakers.
Muji couldn’t have picked a better location than the light and transparent architecture of the new environmentally advanced NYT building designed by Renzo Piano. The design of their products is beautifully reflected in the clean architecture of the building with its energy-efficient features. The name Muji comes from the Japanese phrase “Mujirushi Ryohin”, which roughly translates to "no brand, quality goods.” The no-frills products are minimal yet very functional with the environment in mind. The company has been reducing waste for example through limiting production materials and packaging.
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