Finland has some of the world’s best water on tap and you might wonder why anyone who lives there would want to buy bottled water. Unless it looks as cool as the donut shaped bottle from Plup that donates 10 euro cents from every purchase to the Baltic Sea Action Group to help with the cleaning of the Baltic Sea.
The Finish company Plup was founded by designer, artist and director Stefan Lindfors. The innovative donut shaped design allows for the bottle to be stackable, durable and portable which makes it easy to reuse.
Even that the 0.4L bottle is made from the highly recyclable plastic HDPE the company would rather see you refill and reuse it. The HDPE bottle looks modern with its clear round body and the starfish-shaped cap. It almost functions as a hip accessory so that you’re less likely to forget your reusable water bottle at home. An optional beltclip makes it easy to carry for hiking or boating. So far the Plup bottle is only available in Finland. Soon it will come in different colors and transparencies depending on other content such as juice. Plup is planning an expansion to other countries like the US and Australia and is on the lookout for charities that fight major local environmental problems. It might be worth checking out.
