Over the summer I read this amazing book cradle by cradle written by the architect William McDonough and the chemist Michael Braungart. It talks about how products should be designed from the get-go to provide nourishment for something new after their life cycle is finished.
It’s great to see that Kiehl’s “Aloe Vera” Biodegradable Liquid Body Cleanser is the first beauty product with Cradle to Cradle Certification issued by MBDC. The body cleanser is made from 100% biodegradable ingredients and contains no parabens, SLS and dyes. It’s packaged in a 100% post consumer recycled (PCR) bottle with a handwritten note by Brad Pitt on the label. All net profits from the sale will go to JPF ECO SYSTEMS, a charitable partnership by Kiehl’s and Brad Pitt to raise awareness for sustainable projects like the "Make It Right" initiative in New Orleans. And of course I love that anything related to Brad Pitt instantly raises the sex appeal of eco-friendly.