Yesterday an article in the NYT mentioned that niche brands fare better within the green household market than green versions of conventional brands. In my eyes smaller niche companies are more truthful to their green values like ecostore and this shines through in their products. I was fortunate enough to visit the amazing ecostore retail shop in Auckland that also carries a wide selection of other sustainable brands. It ranges from Living Nature Skincare, Apple & Bee cosmetic bags to Merino Kids Cocooi Babywraps. Then of course, there’s also the complete line of ecostore sustainable household and personal care products.
The current ecostore range has more than a 100 products that are all made in New Zealand with the earth and human health in mind. Lately I was finally able to try their plant based laundry liquid. Until then I was hesitant to try a green detergent made overseas. But my other favorite eco-friendly detergent brand Vaska was sold out which was a great excuse. The super-concentrated ecostore laundry liquid contains no nasty chemicals such as toxic petrochemicals or phosphates and is highly biodegradable. It’s also grey water safe for gardens, lawns and trees. What I’m really curious about though is ecostore’s new range of skincare products. It just launched in New Zealand and I love the line drawings on the labels designed by artist John Reynolds. They embody the less is more approach of ecostore’s product formulations. And you know how much I love great modern design combined with sustainability.