Last night I returned from my very first LOHAS (Lifestyles of Health and Sustainability) Forum and it was beyond awe-inspiring. Of course you can’t beat the setting in Boulder but I’ve never seen such an amazing bunch of entrepreneurs, scientists, and marketers trying to do the right thing. During my first day I attended the LOHAS Insight Tour that took me behind the scenes of several sustainable businesses such as Eco-Cycle, Celestial Seasonings, Gaiam, Ellie’s and the new Tesla Motors showroom. It was great to see “single-stream recycling” at Eco-Cycle up close. The visit reinforced to cut back on paper and plastic consumption to begin with or to recycle responsibly. Andy from ChicoBag was on the tour as well sporting one of his reusable messenger-style bags. His bags are the perfect example how to upcycle waste into useful everyday items that also look cool. The Sling rePETe is made of recycled PET mostly found in plastic drinking bottles and contains other recycled materials like a carabiner made of 97% recycled aluminum. Other styles within the rePETe collection are ultra-lightweight backpacks or produce bags.
My personal highlight of the LOHAS Insight Tour was a Tesla Roadster test drive that was quite exhilarating. I had always admired the sleek design of the electric car and was happy to learn that the company will release the new Tesla S in 2012. It’ll be more affordable and seat 7 people. Sustainable design is definitely more fun when shared. Stay tuned for more LOHAS updates.