My interest in organic-chic products started about two years ago while I worked on a branding project for the launch of a new organic vodka called Square One.
I was really impressed by the founder’s clear vision. She was able to use her existing background as a marketing manager at Chandon to start a new venture on her own while doing something good for the environment. But not only did she create a truly unique organic vodka that tastes great but it also looks amazing. This is especially important to me since I work as a designer/creative director in advertising and packaging is as important to me as content. And I believe that great modern design and eco-friendliness don’t have to be mutually exclusive.
A year later I was on vacation in Mallorca, Spain and discovered many companies that were founded by Germans like myself that were based around the natural resources of the Island yet were very urban-chic by design. Most of their founders were able to use their knowledge of their first careers for their later business adventure in their lives. Like the pharmacist who produces organic wines called Castell Miquel or the trained lawyer and contractor who started a product line all around olive trees called Oliveda. It’s something I envy and hope to be able to do myself one day.
In the meantime I’ll be reporting and writing about anything related to a stylish green life style with more emphasis on design then green. I love every type of product or design that brings us closer to nature either by design like some of the modern pre-fab homes that bring the outdoors in or organic products that are as good for our planets as for ourselves.
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